The campaign, "Where Are You Running to Next?" was produced by our team for New Balance.  New Balance's goal was to increase visibility for their lifestyle properties without compromising the brand's authenticity.  We tapped influencers Don Cannon, Johnny Nunez, Rich Medina, DJ Arie, Clinton Sparks, DJ Mars, Raekwan, and Mick Boogie who individually gave us a glimpse into their work lives while sharing how New Balance has influenced their personal styles.