We're all content creators. The key is to find the connector that drives our emotional intelligence.  

We use real multi-cultural experiences and transform them into video, photography, editorial, and commercial properties to help brands communicate to their consumers. We stray away from stereotypes, knowing that there's no long-term strategy in dehumanization.  A strong word perhaps, but in the age of social media, consumers are smart and observant. They talk to each other and quickly identify brands that are simply staging, and fail to draw from genuine perspectives.